Creps United Publications used the launch of its newly redesigned website as an opportunity to celebrate the company's growth and future vision. The goal was to create a cohesive marketing campaign that generated excitement among employees, clients, and the local community while driving traffic to the new website. 

Campaign Concept
Launching Into a New Era — A space-inspired campaign that symbolized the company's momentum, growth, and exciting future. Every touchpoint reinforced the website launch while creating a memorable experience for employees and clients alike.

Key Messaging

• Introducing the new company website

• Celebrating company growth and expanded services

• Looking ahead to the future of Creps United Publications

Visual Direction
A modern, energetic visual identity featuring bold colors, playful space-themed graphics, and cohesive branding across both digital and print materials.

Target Audience
Employees, current and prospective clients, business partners, and the Indiana, Pennsylvania community

In collaboration with the in-house marketing team, I helped plan and execute every aspect of the campaign, including:

• Social media graphics, videos, and reels

• Email marketing campaigns

• Event signage and print collateral

• Website launch graphics

• Rocket-themed photo opportunity

• Custom chocolate bar wrappers and water bottle labels featuring QR codes linking directly to the new website

• Branded rocket-shaped sugar cookies for the launch celebration

• Event photography and videography capturing the launch experience

• Successfully launched the company's redesigned website through a cohesive, multi-channel marketing campaign.

• Planned and supported a launch celebration for 150+ employees, creating excitement around the company's next chapter.

• Increased awareness of the new website through a local press release and coordinated marketing efforts.

• Strengthened employee engagement while reinforcing the company's refreshed brand and future vision.

• Received positive feedback from employees, clients, and members of the local community.