Website Launch Campaign
Creps United Publications - Indiana, PA
Launching into a new era.
Creps United Publications was launching a redesigned website and wanted to make the launch feel like more than a simple announcement.
Working with the in-house marketing team, I helped develop Launching Into a New Era, a space-inspired campaign celebrating the company's growth and next chapter.
The campaign included social media graphics, videos, email marketing, website graphics, event signage, and a launch celebration for 150+ employees. I also created fun branded details like rocket-themed photo opportunities, chocolate bar wrappers, water bottle labels, and rocket-shaped cookies.
The campaign brought the new website launch to life across both digital and physical experiences while creating excitement around the company's growth.
CREPS UNITED PUBLICATIONS - WEBSITE LAUNCH CAMPAIGN
Role: Graphic Designer
Timeline: September 2022 - October 2022
Collaborators: Penny H, Melissa H, Chelsea S, Ben Y
Services: Campaign Design | Print Design | Digital Marketing
Tools: Illustrator | InDesign | Canva | Mailchimp
Campaign In Use
Poster
Email Blast
Chocolate Bar Wrappers
Social Post
Rocket Photo Op
Web Launch Recap Video
Launching Into Social Media
Off the Press
While working at Creps, I wrote company blog content covering leadership, industry innovation, production, community outreach, and more.
I had the opportunity to write during a time when the company was exploring the evolving relationship between print and digital media. Through clear, engaging storytelling, I helped highlight how the two could work together to create stronger communication and better experiences for audiences.