Partner with Estée Lauder's Tech Day of Pink initiative to unite Creps clients and the Indiana, PA community in supporting breast cancer research. The campaign aimed to increase awareness, encourage community participation, and raise donations through both social engagement and the sale of fundraising kits.

• After participating in Tech Day of Pink in 2022, Creps expanded the campaign in 2023 with a larger, community-focused initiative. The strategy centered around giving local businesses tangible ways to participate while creating opportunities for online engagement that directly supported Estée Lauder's fundraising efforts.

• Marketing materials, including email campaigns, direct mail, flyers, and a dedicated landing page, invited Creps and Hi-Tech customers, along with local businesses, to purchase Pink Company Kits and Survivor Kits. Each kit included branded items such as a selfie frame, photo backdrop, yard sign, "In Honor Of" signage, and pink ribbons where participants could recognize loved ones affected by breast cancer.

• Businesses were encouraged to share photos using #TechDayOfPink2023 and #TimeToEndBreastCancer, with Estée Lauder donating to breast cancer research for eligible social media posts. Every kit purchase from Creps also contributed directly to fundraising efforts, creating multiple ways for the community to make an impact.

The visual identity embraced bold shades of pink, breast cancer awareness ribbons, and photography that highlighted community participation. The campaign balanced an uplifting, celebratory tone with meaningful storytelling, encouraging people to gather, honor survivors, and share their support both in person and online.

Deliverables

• Social media graphics

• Email marketing campaign

• Printed flyers and direct mail pieces

• Website landing page

• Order form

• Photo backdrop

• Selfie photo frame

• Yard signs

• Event signage

• Promotional print collateral

• Sold 10 fundraising kits during the inaugural campaign.

• Doubled kit purchases in 2023, expanding community participation.

• Increased social media engagement through campaign hashtags and user-generated content.

• Raised funds for breast cancer research through both kit sales and Estée Lauder's social media donation initiative.

• Increased campaign visibility with participating local businesses displaying branded signage throughout the community.