Turning a campaign into a community effort.

Creps United Publications partnered with Estée Lauder's Tech Day of Pink initiative to raise awareness and support breast cancer research.

I helped develop the campaign's visual identity and create materials that gave local businesses an easy way to participate. The campaign included fundraising kits with items such as selfie frames, photo backdrops, yard signs, and ribbons, along with social media and email campaigns encouraging community participation.

I designed the campaign across digital and print, including flyers, direct mail, a landing page, signage, promotional materials, and the fundraising kits themselves.

The first campaign sold 10 fundraising kits, and purchases doubled the following year, helping expand participation from local businesses and the surrounding community.